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at AFLV

Thursday 8:45-10:00 PM - White River Ballroom A 

Content Camp | Telling Our Story: Marketing Sororities & Fraternities

Every one of us knows the incredible power of being in a sorority or fraternity! It’s where we find our people; where we learn who we are; where we make a difference; where we tap into our potential; and where we become the best version of ourselves! It’s time to share our story with the world … and you have main character energy. You’ll learn five keys to telling the sorority/fraternity story and marketing your sisterhood/brotherhood in ways that will build your personal brand and the brand of sororities and fraternities on your campus and beyond.

Friday 10:45-11:45 AM - 309/310 

Content Camp | 5 Marketing Keys to Grow Your Community

Did you know that only 1 in 11 freshmen know they want to join a fraternity/sorority? 91% are “maybe joiners,” and it’s our job to show them what sororities and fraternities have to offer! In this session, you’ll build out a campaign prior to your community’s big recruitment period, learning how to leverage your members and their stories and create eye-catching content that bring in new members.

Friday 4:00-5:15 PM - White River Ballroom 

A Staying Power: Retaining Your Sisters

Did you know that 4 out of every 10 Panhellenic sorority members consider leaving their organizations? Knowing the realities behind what keeps members connected – to each other and your sisterhood – will help you retain them throughout college. We’ll share insights from recent sorority retention research on their motivators and barriers, and you’ll walk away with strategies to better support and retain members.

Saturday 10:45-11:45 AM - White River Ballroom J 

What Do High School Women Really Think About Sororities & What Can We Do About It?

When only 1 in 4 high school women are interested in joining sororities, we have work to do to reach and resonate with them. We’ll explore the four distinct personas of women coming to college today – their personalities, perceptions, dreams, fears, habits, behaviors, wants and needs – and how to market to each of them, focusing on those unique to your campus. You’ll dive into what matters most when marketing to the women on YOUR campus and leave with a playbook of ideas to take home and integrate into your marketing efforts!