Heather Matthews

Partner

Talent

Heather is a communications and PR leader who knows how to make the sorority/fraternity experience resonate with today’s students, alumni, parents, donors and stakeholders.

When you are staring at a blank page or overwhelming data, the perfect caption or subject line isn’t going to save the day. It will be the carefully crafted story that sparks the growth, connection, confidence and belonging needed to motivate and move your audience.

Heather has spent her career shaping campaigns and communications that have helped shift the landscape of our understanding of the sorority and fraternity movement. Known for blending research, strategy and real talk, she’ll sharpen your community’s communications strategy.

Topics

  • Marketing

  • Growth

  • Communications

  • Crisis communications

  • Building consensus and change management

Task Her With

  • Diagnosing and realigning declining membership/engagement (community, council, chapter)

  • Propelling change through communications

  • Building long-form communication plans

  • Alumni communication & targeted outreach

  • Parent marketing and education strategy

  • Foundation and fundraising communication strategy

  • Event campaigns

  • Crisis communication support & reputational management

  • Communication staff training & development

The First Step