We feel the best way to attract students to a program relies on promotion that is clear about tangible value and clearly answers the "so what?" regarding topic. Sharing "behind-the-scenes" snippets, short-form video, pull quotes establish interest and a sense of authenticity. Since students are often "time-poor," emphasize the timing and format— 60-minute talk followed by a high-energy, interactive Q&A. Finally, tap into the "fear of missing out", how skipping or missing out on the message effect by shared student experience.

Photos for any marketing or promotion can be found below. Include Dr. Mari Ann Callais in your posts @dr.marianncallais and @with.the.hart.collective.

The speaker is comfortable working with all types of setups. Please aim to accommodate these requests as closely as possible.

• Every speaking area will need to be well lit.

• Auditoriums: curtain down, full or center-focused light wash; house lights down during the program 

• Ballrooms and Other Flat Rooms: A raised speaking area is preferred (at least 8’x8), lights focused on speaking area

For all keynotes and programs of 100 or more.

For the Speaker:

• One handheld wireless microphone on boom stand AND one handheld wireless microphone on a regular stand.

• Direct Box for Guitar Plug-In or a microphone wire that can be used with an adapter.

• LCD projector with an HDMI cord, screen, and a support cart with an electrical outlet for the speaker's laptop (Speaker provides their own computer).

• Sound connection (headphone jack) for computer audio.

• Flat-top stool or a small table on the stage for water.

• One small bottle of water per presentation.

For the Pre-Program & Introduction:

• Music playing as participants enter is encouraged but not required.

• A separate podium with a microphone set off to the side for the person giving the introduction.

PDF Copy (Print)

Tone: High Energy / Anticipatory / Engaging

The Intro:

Dr. Mari Ann Callais—known to many as "Dr. MAC"—is a nationally recognized speaker, consultant, and educator who has spent more than three decades working alongside college students, student leaders, and fraternity and sorority communities across the country.

Dr. MAC holds a Ph.D. in Educational Leadership and Research and has dedicated her career to helping students feel a true sense of belonging, develop confidence in their leadership, and understand the impact they can have on others. She has worked on hundreds of college campuses, partnering with student leaders to strengthen chapter culture, navigate change, and build communities rooted in values, accountability, and care.

What sets Dr. MAC apart is her ability to combine real talk, research, humor, and storytelling to create spaces where students feel seen, heard, and challenged to grow. Her work focuses on belonging, leadership development, generational understanding, and helping students recognize that their college experience can shape who they become long after graduation.

To ensure the speaker's message doesn't evaporate the moment students leave the room, you need to bridge the gap between inspiration and daily habit.

• Deploy "Nudge" Content: Send out a series of micro-lessons, "challenges" or impact statements/slides from the presentation. Breaking the keynote down into bite-sized, actionable prompts prevents cognitive overload and keeps the themes top-of-mind.

• Establish Peer Accountability: Create a dedicated space on your meeting agendas, where check-in with yourself and others on how they are applying the speaker's advice. Peer validation is a powerful motivator; seeing a classmate succeed using the speaker’s framework creates a "social proof" loop that sustains momentum.

• Gather Feedback: If you are surveying those in attendance, ask that they make a commitment to be a part of the challenge or change that was identified and discussed. Position or not, all members of a community contribute. If you gather feedback about the speaker or the message, we invite you to share it back with us so we can improve the program and promote its impact to other audiences. 

Prior to your program, you will receive an invoice. You have 15 days following your program to remit payment before additional fees will be applied.