We feel the best way to attract students to a program relies on promotion that is clear about tangible value and clearly answers the "so what?" regarding topic. Sharing "behind-the-scenes" snippets, short-form video, pull quotes establish interest and a sense of authenticity. Since students are often "time-poor," emphasize the timing and format— 60-minute talk followed by a high-energy, interactive Q&A. Finally, tap into the "fear of missing out", how skipping or missing out on the message effect by shared student experience.

Photos for any marketing or promotion can be found below. Include Dr. Lori Hart in your posts @drlorihart and @with.the.hart.collective.

The speaker is comfortable working with all types of setups. Please aim to accommodate these requests as closely as possible.

• Every speaking area will need to be well lit.

• Auditoriums: curtain down, house lights up 

• Ballrooms and Other Flat Rooms: A raised speaking area is preferred (at least 8’x8), full lights up.

For the Speaker:

• One handheld wireless microphone.

• LCD projector with an HDMI cord, screen, and a support cart with an electrical outlet for the speaker's laptop (Speaker provides their own computer).

• Flat-top stool or a small table on the stage for water.

• One small bottle of water per presentation.

For the Pre-Program & Introduction:

• Music playing as participants enter is encouraged but not required.

• A separate podium with a microphone set off to the side for the person giving the introduction.

PDF Copy (Print)

Tone: High Energy / Anticipatory / Engaging

The Intro:

"Are you ready? Because what’s about to happen isn't a speech. It’s not a lecture. And it isn’t your average safety seminar.

Our guest today is a trailblazer, a game-changer, and the founder of The Hart Collective. For over thirty years, she has been the 'go-to guru' for taking the messiest, most complex problems on college campuses and turning them into systems that make sense.

She’s a researcher, a champion for student health, and a parent who understands exactly what’s at stake. She believes that we don't need more rules, we need better relationships.

She is going to ask you to look at the science, lean into the human behavior, and—most importantly—laugh at the absurdity of it all. She’s here to help us move from just 'following the rules' to truly caring for one another.

Please put your hands together and help me welcome the one, the only... Dr. Lori Hart!"

To ensure the speaker's message doesn't evaporate the moment students leave the room, you need to bridge the gap between inspiration and daily habit.

• Deploy "Nudge" Content: Send out a series of micro-lessons, "challenges" or impact statements/slides from the presentation. Breaking the keynote down into bite-sized, actionable prompts prevents cognitive overload and keeps the themes top-of-mind.

• Establish Peer Accountability: Create a dedicated space on your meeting agendas, where check-in with yourself and others on how they are applying the speaker's advice. Peer validation is a powerful motivator; seeing a classmate succeed using the speaker’s framework creates a "social proof" loop that sustains momentum.

• Gather Feedback: If you are surveying those in attendance, ask that they make a commitment to be a part of the challenge or change that was identified and discussed. Position or not, all members of a community contribute. If you gather feedback about the speaker or the message, we invite you to share it back with us so we can improve the program and promote its impact to other audiences. 

Prior to your program, you will receive an invoice. You have 15 days following your program to remit payment before additional fees will be applied.